SELF-LEARNING
LoveSpot
Project
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TikTok Empower Central Vietnam 2025
Role
Communication Lead
YEAR
2025
organisation
TikTok Shop
Viet Nam
About THE PROJECT
TikTok Empower Central was the first-ever TikTok Shop seller education and networking event in Central Vietnam, hosted in Đà Nẵng. The program was designed to equip local sellers with practical strategies, hands-on workshops, and inspiring success stories, helping them scale their businesses on the platform.
Beyond knowledge-sharing, the event also served as a community hub, connecting TikTok Shop representatives, industry experts, and regional sellers. This marked a significant milestone in expanding TikTok Shop’s seller support and brand presence beyond major cities like Ha Noi and Ho Chi Minh.
As Communications Lead, I ensured the event reached the right sellers, maximized attendance, and delivered consistent brand messaging.
Beyond knowledge-sharing, the event also served as a community hub, connecting TikTok Shop representatives, industry experts, and regional sellers. This marked a significant milestone in expanding TikTok Shop’s seller support and brand presence beyond major cities like Ha Noi and Ho Chi Minh.
As Communications Lead, I ensured the event reached the right sellers, maximized attendance, and delivered consistent brand messaging.
my input
Designed communication plan to drive seller registrations and engagement.
Managed creative asset production (Key Visuals, EDMs, social posts, event decks).
Coordinated with local agencies and vendors for event branding and logistics.
Supported agenda development, speaker prep, and audience engagement activities.
Handled outreach channels (email, push, community posts) to maximize awareness.
Managed creative asset production (Key Visuals, EDMs, social posts, event decks).
Coordinated with local agencies and vendors for event branding and logistics.
Supported agenda development, speaker prep, and audience engagement activities.
Handled outreach channels (email, push, community posts) to maximize awareness.
OUTPUT
Attracted 300+ seller participants across Central Vietnam.
Delivered 100+ branded creative and comms assets across multiple touchpoints.
Achieved NPS 4.8/5, reflecting strong satisfaction and engagement.
SplashThat registration page praised for professional UX and branding, contributing to high registration → attendance conversion.
Established TikTok Shop’s first-ever seller engagement milestone in Central Vietnam.
Delivered 100+ branded creative and comms assets across multiple touchpoints.
Achieved NPS 4.8/5, reflecting strong satisfaction and engagement.
SplashThat registration page praised for professional UX and branding, contributing to high registration → attendance conversion.
Established TikTok Shop’s first-ever seller engagement milestone in Central Vietnam.