tIKtOK sHOP vIETNAM
TikTok
Empower Central 2025
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TikTokHood Hanoi Connect 2025
Role
Communication Lead
YEAR
2025
organisation
TikTok Shop
Viet Nam
About THE PROJECT
TikTokHood Hanoi Connect was a flagship offline activation by TikTok Shop, designed to connect sellers, creators, and partners ahead of the 2025 peak season. The event attracted over 350+ attendees, featuring workshops, networking sessions, and keynote sharing.
my input
Communication Strategy – Developed messaging framework and registration strategy to maximize seller sign-ups and attendance.
Content & Creative Assets – Coordinated with agencies to deliver key visuals, newsletters, event kits, and presentation slides.
Channel Management – Led outreach via email, push notifications, and social posts to ensure consistent promotion.
Event Coordination – Supported end-to-end execution with cross-functional teams to align content, logistics, and branding.
Performance Tracking – Monitored registration, attendance, and post-event engagement to evaluate success and gather insights.
Content & Creative Assets – Coordinated with agencies to deliver key visuals, newsletters, event kits, and presentation slides.
Channel Management – Led outreach via email, push notifications, and social posts to ensure consistent promotion.
Event Coordination – Supported end-to-end execution with cross-functional teams to align content, logistics, and branding.
Performance Tracking – Monitored registration, attendance, and post-event engagement to evaluate success and gather insights.
OUTPUT
Drove 350+ attendees, exceeding registration targets.
Generated high engagement on communication channels, with strong open and click-through rates from email and push campaigns.
Produced 100+ creative assets across KV, EDMs, push notifications, event kits, social content, and recap deliverables.
Achieved Net Promoter Score (NPS) 4.9/5, reflecting very high participant satisfaction.
Received positive feedback from both attendees and internal stakeholders, with insights feeding into future TikTok Shop offline activations.
Generated high engagement on communication channels, with strong open and click-through rates from email and push campaigns.
Produced 100+ creative assets across KV, EDMs, push notifications, event kits, social content, and recap deliverables.
Achieved Net Promoter Score (NPS) 4.9/5, reflecting very high participant satisfaction.
Received positive feedback from both attendees and internal stakeholders, with insights feeding into future TikTok Shop offline activations.